Design Manager 09/2023-Present
I am a design manager for Siegelman Stable, a lifestyle brand that fuses harness racing with luxury sports fashion. I am involved in all product life cycles, from concept ideation and design/development to production approval- bringing the big ideas to life.
I ensure the design deliverables are met with the steadfast pace of culture. I also manage workflow between design, technical design, and production.
I possess a strong sense of style and color and a diverse understanding of (sub) cultures. I have a proven track record of designing products that have great sell-throughs.
Joint venture with NY Knicks in celebration of Knicks shooting their shots in the NBA Playoffs 2024.
Siegelman Stable's Father's Day 06/15/2024 Capsule
The capsule contains an enzyme-washed Organic Cotton fleece hoodie and sweatshorts set, eco-conscious water-based graphic tees, and an airy summer knit.
Joint venture with Don Julio for Superbowl LVIII in Los Vegas, Feb 2024.
The capsule contains an insulated nylon bomber jacket with embroidery graphics at the front and back, two-tone 5-panel hats, an organic cotton fleece hoodie, and a graphic t-shirt.
Apparel Designer (2021-2023)
The Arrivals is an outdoor apparel brand based in New York. I served as a Designer and Technical responsible for all the product's life stages, from concept ideating to final execution.
The products are designed to blur the lines between the city and the Great Outdoors. They are meant for city streets traveling through weekend terrains, where function meets style. Product offerings include performative outerwear and technical bottoms, cut-and-sew knits, and accessories.
Design responsibilities include:
Initiate seasonal concept, vision, and storyboard
Manage product development assets + timelines (sourcing of materials, build trim artwork files, L/D + S/O Approvals).
Manage design assets (sketch reviews, market research, techpacks, BOMs, initiate DEV specs, and launch fit comments).
Manage TD assets (conduct all fittings, launch proto + PPS fit comments/ specs, and issue final graded specs for bulk production).
Design lead for special collaboration projects.
Havën Rain Series includes:
Unisex 3L Hooded Parka
Men’s + Women’s 3L Rain Coaches Jacket
Unisex 1L Technical Pant + Technical shorts
as seen on Ssense
Sneakers upcycled from The Arrivals x Simple Shoes collab puffer jacket. Repurposed by @Canyaon.
Launched worldwide on Feb 22, 2022
The Arrivals® HAELO Space Pack Series - a head-to-toe packable collection constructed from high-performance eco-certified textiles. Each piece features a self-packing interior pocket allowing users to transform from jacket to wearable crossbody bag.
The following provides an overview of my freelance work for various other brands across different design disciplines.
Past clients included Brooklinen, Thinx, INEXCLUSV, and Wray. Project scope ranged from competitor/market analysis, concept research, merch plan build-outs, and techpacks + fitting execution.
Worked closely alongside the Design Director to jumpstart their loungewear collection. Helped manage lab dips and fabric library and identified key silhouettes.
Built production-ready techpacks and CADs, BOMs, and fit comments from prototypes to final salesman samples.
Design Consultant | June 2019 - March 2020
Thinx is a DTC feminine care innovator. Its mission is to problem-solve a critical need, break the period taboos, and determine to make periods better.
I provided brand and product analysis from the industry standpoint. By providing Thinx key material and differentiating design details, they were able to deliver more impactful products to their customers.
Lastly, I built the initial skeleton of its Holiday’ 20 gifting capsule. Deliverables include initial concepts, design research, and competitors’ audits.
Sr Apparel Designer at WeSC.
I served as a Sr. Designer at WeSC, a unisex streetwear brand with global distribution, headquartered in Stockholm, Sweden.
I was the design lead for creating seasonal collections with directional color and graphic narratives. I bring big ideas to life by building complementary color palettes, cohesive design details, and well-assorted line plans.
I work collaboratively with cross-functional teams to ensure all design deliverables align with manufacturability, adequate timelines, and cost-effective outcomes.
WeSC offers a complete product assortment ranging from apparel, accessories, and kids.
Men's Wovens Associate Designer | Theory
My design focus is woven sportswear.
I took my Creative Director's overarching seasonal creative direction and did the groundwork to make his vision a reality. Responsible for maintaining the upkeep of sketches, design boards, and concept boards. Partner with the TD Team and build comprehensive techpacks to demonstrate design intent, construction, and BOMs.
I’m a team player, but I also work wonders independently. I am a prominent advocate for technology in the fashion industry. I always strive for creative ways to make compelling presentation decks and collaborative mood boards for ideation.
Fun fact:
I formulated a leather jacket pairing that broke Theory Men’s record—total sales of 2,500+ units across all global accounts, across Asia, the US, and the EU. I paired Nappa lambskin leather with a track jacket body, a refreshing sporty take on a leather jacket. Trent L has become a Hero style.
Design lead for the joint venture between Theory x Mr. Porter.
Women’s Associate Designer | Viden
Viden is an independent womenswear brand.
I design within the buy-now-wear-now calendar, along with monthly drops of story-driven products.
I also play an important sourcing role, sourcing fabric and trim that are unique in the market, but also cost-effective.
I build accurate and precise illustrations and technical flats. More, I initiate mock-ups, strike-offs, techpacks, and fit comments. Viden is produced in Italy, New York + LA, and China.
I create a bi-weekly in-house E-newsletter to better inform the sales and merchandising team about product knowledge, design/selling feature, and styling tips.
Categories include: woven, soft wovens, cut + sew, and knitwear.
Menswear Designer | Fingers Crossed
Fingers Crossed is an independent menswear RTW brand based in New York City. It is a label with a strong emphasis on modern construction, fit and material.
Design alongside its founder, Ryu Hayama. We are proudly made in NYC. We support local NY vendors, suppliers, and the midtown garment district.
A serious right-hand woman to Ryu, I take lead in design, product development. Such include muslin draping, mock-ups, graphic treatments. and sourcing of fabric and trims. I build overseas techpack (Japan), merchandising linesheet, and graphic layout for the lookbook.
I also direct promotional assets such as social content, editorials, flyer, press-release, and E-comm banners.
Categories include leather, woven, denim, tailoring, cut + sew, and knitwear.
Full story here:
Women’s Associate Designer | Totokaelo
Design and develop seasonal collections that sit in the contemporary market with high-quality designs without breaking the bank.
I worked directly with the Design Director to provide seasonal design concepts and color stories. Own the entire design process from initiating strike-offs, knit downs, and prototypes. Create accurate CAD sketches, techpack, BOMs, and fit comments for oversea (China) and local (LA) production.
Source fabric and trim. Trouble-shooting with mill and factory to ensure timely delivery of products.
Categories include wovens, soft wovens, cut + sew, and knitwear.
Men’s Assistant Designer | Haculla
Curate artwork from LES’s famed street artist, Harif Guzman and translate his art into compiling streetwear apparel and accessories.
Create production-ready CAD artwork, placement and treatment for this graphic-heavy product line. Techniques include: plastisol print, chenille embroidery, sublimation print, pattern repeats, garment distress and deconstruction.
Source globally for material and trim.
Lead the exclusive collaboration with UK’s renowned department store, Selfridges. Lead external brand collaboration with Trapstar (UK) and Lane Crawford (HK + China).
Categories include: leather, denim, woven, cut + sew, knitwear and accessories.
I work closely with various photographers and stylists from a brand’s perspective. Ensure delivery of photo and video assets best aligned with a brand’s identity and aesthetic. Work closely with the creative and production team to ensure proper concept execution from start to finish.
Northern Lights for King Kong Magazine.
Captured by Egor Tsodov
Style by Raul Guerrero.
Full story here.